Digital marketing refers to the use of online platforms and technologies to promote businesses, brands, products, or services. It includes various strategies such as social media marketing, search engine optimization (SEO), email marketing, and paid advertising.

Digital marketing is crucial for businesses as it allows them to expand their reach, engage with their target audience, and increase sales. With the growing online presence of consumers, companies can leverage digital strategies to build brand awareness and improve customer relationships.

The primary types of digital marketing include search engine optimization (SEO), social media marketing (SMM), content marketing, email marketing, pay-per-click (PPC) advertising, and affiliate marketing. Each method serves different business goals, from increasing website traffic to boosting conversions.

The timeframe for digital marketing results varies. SEO efforts typically take 3–6 months to show significant progress, while paid advertising campaigns can yield immediate results. Social media marketing and content marketing require consistent effort and time to build engagement and brand loyalty.

Organic digital marketing refers to strategies that attract customers naturally over time, such as SEO and content marketing. Paid digital marketing, on the other hand, involves advertising methods like pay-per-click (PPC) and social media ads, which provide immediate visibility and targeted reach.